When it comes to business, there is no better indication of success than a satisfied customer. You may think you are doing well, but if your target demographic doesn’t agree, your opinion really stands for nothing.

If you are looking to expand and improve your service or offering, getting on board with reviews and their impact is a great way of measuring customer satisfaction and seeing where your downfalls are, so you can take steps to improve.

Read on to find out how and why you should be using reviews to get ahead in business.


Why are reviews important?

Reviews are a great resource for businesses because they are a free tool that can be used to help track progress and see how customers perceive their products and services. If you have just launched a new product and are keen to see what customers think about it, a review is a good way for customers to express what they like about the product and which aspects they think could be improved. You can then take this feedback on board and improve your offering, which will, in turn, lead to greater customer satisfaction, which could result in increased sales and more profit for your company. The bottom line is, listening to what your co-workers and employees say may be helpful to an extent, but unless they are using your service regularly, their opinion is likely to be quite superficial and doesn’t actually have much grounds for helping you to improve your company.


How to collect more reviews

Luckily, collecting reviews is pretty simple if you know where to look. TripAdvisor has a tonne of free tools that can help, including Review Express, a service that will help you send optimised review request emails easily to your customers. This service is much better than using your own email account because , making it is easier than ever for you to track your progress.


A few stats about reviews

Still not convinced about the importance of reviews? Check out these stats for even more assurance about how important they are.

– More than 88% of online shoppers incorporate reviews into their purchase decision.

92% of consumers now read online reviews vs. 88% in 2014

61% are more likely to contact a local business if they have a mobile optimized site.

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