Name a business or industry that hasn’t been impacted by Covid-19. Very few have found a safe escape from the crisis surrounding this global pandemic. Weddings all around the world have had to bear the brunt of keeping safe distance. Nearly every wedding has had to be cancelled or postponed proving how even celebratory gatherings can be fatal. We were living in a time when the wedding business was one of the most lucrative, but suddenly the winds of change shook up this fact. We’ve had to rethink the culture of weddings itself and the chance of hosting big, fat weddings looks slim in the near future.
How Covid-19 is affecting wedding suppliers:
The wedding industry is valued in billions. Hundreds of thousands of small and large businesses, individual artists, designers, and suppliers depending on this industry who were flourishing are suddenly faced with dark and uncertain times. While couples are scrambling to postpone or cancel their events to get back their payments; wedding suppliers are struggling to stay afloat. 2020’s wedding season ended even before it began, sinking with it, countless wedding photographers’, florists, makeup artists, planners, and venue owners’ hopes for a profitable year.
Here’s how wedding suppliers are bracing for the upcoming shift in wedding culture:
- Most, if not all weddings are getting postponed which means wedding suppliers must reschedule bookings, they so meticulously secured in the first place. Even rescheduled bookings are not guaranteed, and suppliers are stuck trying to minimize lost deposits, advance payments, and returns.
- Wedding Planners are picking up the pieces from their upended businesses, trying to save it from being irrelevant.
- They are taking a stock of their finances, saving what they can and putting a stop to all marketing activities.
- Wedding suppliers are reconsidering their prices to be acceptable in a post COVID world.
- Wedding suppliers are supporting each other, offering a back to lean on to their colleagues in the absence of financial aid.
- Wedding suppliers are cutting down major chunks from their pricing plans since their team size and the number of days they provide service has significantly reduced.
Changes Wedding Suppliers are making due to Social Distancing:
Major changes are here to stay in the way suppliers go about providing services. The bitter truth is that weddings will never be the same, at least not until another year or two until Covid-19 completely ebbs. Here’s what weddings will look like hereon:
- Big Fat Weddings will shrink into small, private, and warm gatherings of the couples’ closest friends and family.
- No more extravagant hen and stag parties, exotic destinations, or prolonged festivities.
- Hygiene and safety will be the top priority and lavish spends will take a backseat.
Weddings 2.0: What Weddings in the post-COVID-era will be like for Suppliers:
- Organising virtual weddings will be a priority for wedding suppliers with more couples choosing to tie the knot at home and virtually inviting guests for their blessings and good wishes.
- With a guest cap between 30-50 attendees everywhere, suppliers need to adapt to small ceremonies with a much lower cost.
- Consultations with wedding suppliers will take place online since face-to-face appointments will be shunned for quite some time to come.
- COVID weddings – Weddings during and after the pandemic will be zero-contact, safe, and socially distanced. This poses a challenge to wedding planners since they need to brainstorm on innovative solutions to pull this off, especially during photoshoots, catering, dancing, etc.
- Outdoor weddings beneath an open sky will replace an indoor setting to prevent guests from being confined and at risk, allowing much room for social distancing.
- Masks are now an indispensable part of the wedding attire for the bride and groom. The same goes for guests as well. Weddings suppliers have a good opportunity to include masks in the wedding theme. The bride and groom’s outfit now also includes a mask and wedding designers are obligated to customize masks to match the bride and groom’s look.
- Wedding planners are coming up with unique ideas to incorporate hygiene practices like themed sanitizing tunnels at the venue, customized hand sanitizers, masks, and immunity drinks as return gifts for guests.
Conclusion: Its true that the wedding industry has taken a hit but if wedding suppliers improvise and take the responsibility of organising a safe COVID wedding, it’s possible that they could sail the storm. This time calls for socially distanced, sanitized, and safe weddings to make the return to big, fat celebrations possible.